Free Giftwrapping
Hand made tie-dye for babies and kids


Welcome to!

You can visit our Brighton shop or order online. We are also very happy to take orders over the phone, please ring 01273 696935.

Sadly we have had to close our big shop on North Street (due to disruptive building work) but still have our little one in the North Laine, Brighton!

Here you'll find really cool party stuff as well as an extensive range of fabulous, specialised baking and cake decorating supplies...the best in town! We even hire baking tins! 
22 Gardner Street, 
North Laine, 
East Sussex BN1 1UP 
01273 696935

Open Mon-Sat 9.30am - 6.30pm

Sun 11am - 6pm

(ring for bank holiday opening)


This little purple-heart has recently undergone a big change around! We've refitted it and transformed it into a pretty shop come class room which we refer to as cake decorating heaven! We even run cake decorating classes - learn how to make sugarcraft flowers, decorate cupcakes, cover a cake in fondant, make cake pops or sugar lilies, create vintage domed cupcakes, teddy bear toppers and sweet trees with many more classes to come.

We can create bespoke lessons for hen parties, birthdays and kids and with notice can cater for larger parties by switching venues... call 01273 696935 for more info or email us at

Look on Eventbrite for details of forthcoming classes or book in store for a 10% discount or book here

About us...

At the heart of the company you'll find Claudia Meynell Fisher, a mother of five. As well as overseeing the day-to-day running of, she also is the creative force behind the business. Backed by a dynamic, loyal and hard working team, she is committed to providing every customer with a fresh, inspiring and successful shopping experience.

We are a family run business and are happy to answer any queries you may have. Please don't hesitate to ring or email us with your questions or comments... enjoy our website!

Why are we called

This is definitely one for Claudia. She says the name comes from her most popular china design (she has another career as a well known ceramicist but doesn't get round to it too much these days). Yes, we know if you study it closely you won't actually find any purple hearts (shh... don't tell her), but nevertheless, it is striking and resonant and we think it reflects our personality perfectly. You'll find both our shop and our website continue this design, making us rather hard to miss.

So there you have it! And thank you for shopping with

We are famous for...


Brilliant baking supplies from Regalice to coloured cake boards.


Perfect party ware.

Baby tie-dye & tie-dye for kids

Lily Flame candles

The finest we've ever found, with 35 hours of the most beautiful aromas to enjoy...

and much much more

- with thousands of products to choose from you'll be spoilt for choice

And here are some of the kind things our customers have had to say about our service...

"I just wanted to write a very quick note of encouragement and say I do 90% of my shopping online and recently used your site to buy some things for my 16 month old daughter, Isabella. Not only has your service been super efficient but the quality of goods was wonderful, I was very impressed and shall definitely be passing the word on!!! Keep it up and THANK YOU for excellence online! Love Jo"

"This is a late email but had to write and thank you for your excellent service. My friend just had her little baby boy and was so pleased with my tie dye gifts that she asked for your web site address. You sell some lovely things. Thank you once again. Amelia Wallace"

"Just to let you know the shoes arrived safely yesterday. I have to say they are gorgeous and the literature was way too nice. I just wanted to say thanks for all your help.. Patricia McGuire"

"I just received the lovely package (smelling so good , too!) - just in time as I head off to Heathrow! Thank you so much. Your gifts will be worn by my nephews in America. All the best, Donna Schoenherr"

"All received, and they are lovely. These are the only slippers/shoes that I have been able to keep on my 9 months old feet!... Many thanks for your help. Tania"

"I just wanted to say thank you for being so helpful, I love the bibs and bandana's I've already received and I'm sure I'll shop from you again, and recommend you to my friends. From Nicky King"

"Thank you, I have received my order. Thank you for presenting it beautifully, I have recommended your web-site to my friends. Regards, Hannah Wilkinson"

"Hi - I would just like to say thank you for such quick and efficient service, my present has been delivered to Hong Kong less than a week after I ordered it. I will definitely be using your site again! Yours, Charlotte Morgan"

"I am always looking to send nice gifts to friends (weddings, babies etc) and this is the first time in three years that I've found a really good site full of stuff that I'm happy to send. More importantly they like receiving the pressies as well! Keep it up you've made my day. With kind regards, Simon Mahoney"

"Thank you very much, l think your service is fantastic! I shall certainly be telling my friends about and when needed, will use again myself. Thanks again Rachel"

"I was so impressed with the last mug you sent I am pleased to be ordering again... I have recommended your shop to friends. Thanks again Lynn Whitehead"

"Received order today and very pleased. Thanks. Julie Kay"

"I wanted to drop you a line, to thank you for the excellent service that you provided for me on my recent order. Having ordered it from work late Thursday evening, I was delighted to see it pop through my letter box on Saturday morning. The service was fast and the wrapping service was great - the ultimate lazy christmas! Anyway, thats about it, have a good christmas, Charlie Turner"

"Just to say that the plate I ordered arrived today, Christmas Eve, and it is absolutely gorgeous. Thank you for doing such a fantastic job, Sarah Wood"

"Thought you might like to see our little girl Anna sporting her mandarin orange tie-dye bib and trousers... I've just placed another order because I liked your stuff so much, including something for a friend's new baby. I could buy your whole web site - luckily for my husband I've got a little bit of willpower! Kerry Simpson"

"Jack said he liked his red PJ's very much and will be wearing them on Christmas day.Kindest Regards Sonia Denwood" - Fri Oct 09 04:09:21 BST 2015 [web4]